1
Feb
Live and Interactive
In Kate’s introduction to the Test Valley on 30th
January, she has referred to the global activity generated through
our TV internet site www.penyards.tv. For those of you who are not
aware this is a unique product exclusive to Penyards in Hampshire .
No other agent across our region can offer this facility and it
therefore is only of the benefit to Penyards clients and globabl
purchasers.
It is often a talked about facility and one that is perhaps a
little less understood than normal media. What it enables us to do
is to promote a property with an entirely diifferent style of
presentation unrivalled by ordinary websites. It offers a
professionaly made narrated video walkthrough with each property
sponsored by some very high profile and international brands
including Sunseeker, Jaguar and Bang & Olufsen to name but a
few. It also gives interactive access to our luxury lifestyle
magazine in addition to the 20,000 copies that are distributed by
other means. But by going to the pages of the magazine on line you
can bring to life all of the articles and features from the latest
car to the recipe of the week, fashion and travel ideas amongst
many and of course all of the properties contained within the
magazine. This is an identical facility to that of our interactive
Newsletter which is produced on the first day of every month and
submitted to over 50,000 prospects on that day, which on January
1st was read by nearly 5,000 people in the first 24 hours.
I would confidently predict that this is the way the way ahead
for estate agency in the future . It will supersede ordinary sites
like Rightmove and Primelocation and introduce a more interesting
dynamic to the way that properties are promoted. The difference is
that Penyards have this technology today.
Not wishing to duplicate what has already been said on this
front cover but we are now seeking to undertake an increase in our
national advertising with some features in the Financial Times FT
weekend and The Telegraph. During the course of this year we will
also host four promotional campaigns out of our London office
specifically targeted at the London audience. The theme will be
very much based around the popular tv series Escape to the Country
and is likely to attract a most significant and discerning audience
and we will be delighted to ensure that your country house is
featured through all o f these media options in addition of course
to all of the other services available from all of our offices
including of course the, now, five individual editions of our
‘Inspire’ newspaper supplements. Which provides
exposure for all of our offices which today has increased to seven,
in two weeks time will be eight and offices nine and ten will be
ready for the summer.
Graham Evans, Managing Director, Penyards Country Properties