20
Mar
2008 Better than 2007?
‘Net sale values for the combined months of January and
February 2008 were 9% higher than for the same period in 2007 and
13% higher than the average for the same period in 2006 and
2007’. says Lisa Evans Sales Director (pictured). Over the
past few years we have invested considerable sums in advertising.
Additional pages have been purchased every week in the Hampshire
Chronicle, Romsey Advertiser and the New Forest Post. More
properties are featured and the distribution and readership of our
adverts has become significantly increased. The emphasis and
reliance on advertising is clear, more and more people shop from
their armchair and therefore the provision of information into
their home is key to generating the best and fastest results. The
internet satisfies the audience on mass but it is still local
advertising that attracts the more specific and higher converted
level of enquiries. Despite all the gloomy forecasts certain
elements of the market, this being the mid to upper range in the
country house segment of Hampshire, are performing as well, if not
better than in the first quarter of both 2006 and 2007. This is a
market where quality will be produced possibly in the absence of
quantity. It is self evident that due to difficulties in the
mortgage markets the lower end and first time buyer market has
become extremely difficult. However, even at this level a small
city town house or country cottage will still achieve a
satisfactory result with relatively high demand, albeit, that at
this level it is quite different from previous years. We are always
optimistic in our predictions. We take a positive view from any
market place because we work in a privileged environment where
demand always stays ahead of supply. Traditionally Easter and
Springtime are a turning point and if volume has been absent from
the market it tends to correct itself then, as reliably as the
clocks changing on the last Sunday of March.