6
Jan
2012
The chairman of Nike once said that you can only be a true
market leader when you no longer resemble your competitors.
With this in mind Penyards do not exist in order merely to
duplicate what is already out there. Whether it is an existing
office in the heart of Hampshire or one of our new offices in the
New Forest we will continue to strive to be the
‘alternative’ country agent, a badge that we are very
proud to wear. We are by design entirely different from our main
stream, conventional and traditional competitors. We act as a
business first and an estate agent second. Our commercial awareness
and business acumen we believe set us aside in our knowledge and
expertise in matters that effect housing market activity. Given the
ever changing trends under this ‘new’ global economy it
is paramount that every element of trading patterns is addressed
when setting out a game plan for disposing of a principal
asset.
What you can expect from Penyards in 2012 is more change, more
diversity and a different style and culture and a philosophy that
makes success as opposed for waiting for success to happen. The
character and recent history of Penyards has been fashioned on
growth, expansion and opportunity that extends way beyond local
boundaries as with the extended organization that emerges this year
we will cover 400 square miles of Hampshire.
We are marketers not sales people. We are deal makers and
solutionists and we play to win. Our expertise is portrayed in so
many ways way beyond the reach and capabilities of our
competitors.
By the end of 2012 our objective is to have 10 offices. The
existing five in central southern Hampshire, our main city office
in Winchester, our town office in Romsey, test valley office in
Stockbridge, Meon Valley office in Bishops Waltham and Solent
office in Titchfield serving both coast and countryside. In
addition to our Lyndhurst office in the New Forest National Park we
have two additions Brockenhurst opening on 23rd January and Burley
following soon after with other key and strategic locations to be
added in the summer. Having fulfilled this objective we will be in
the top 50 largest estate agents in the UK.
We will constantly change and develop new innovations and new
initiatives to provide greater opportunity for our clients and we
are eager and enthusiastic to demonstrate this to house buyers and
sellers across our region.